The Haud
The Haud is our own business: an online marketplace for British heritage craft. We built the brand and the site, and we run it every day.
The Haud needed everything at once: a name, an identity, a working marketplace, an editorial voice and a real trading business.
It shows what we can do when we are responsible for the whole of a brand, not only the design.
The brand
Name, wordmark, type, colour and a tone of voice used across every page, email and caption.
The build
A full marketplace: listings, payments, delivery and maker onboarding. Built by us and improved week by week.
The words and pictures
Editorial writing, photography direction and social media, all done in house.
Running it
A live business with makers across Britain. Running it day to day shows us what upkeep really involves for our clients.
The Haud is live and trading, with makers across Britain and a brand that holds together from the homepage to the parcel.
What we learn running it goes into the work we do for clients.